12 September 2024

The article advocates incorporating quantification into foresight work to enhance clients' confidence in making strategic business decisions by better understanding the scale, direction, and impact of identified trends.

23 July 2024

This article explores the critical impact of consumer financial confidence on marketing communications in Australia, emphasising how understanding financial realities can enhance the relevance and effectiveness of advertising strategies.

27 June 2024

This article explores synthetic data possibilities in market research and insights, but warns marketers not to make real people obsolete.

13 June 2024

This article discusses the need for a shift from traditional survey design methods to a respondent-centered approach to improve response rates and data quality.

12 June 2024

How operating at the intersection of robust analytics and creative application is essential in getting closer to consumer and human truths.

10 May 2024

The article advocates for using perceived performance and desired priority metrics alongside satisfaction and importance measures in surveys for more actionable insights, enhancing organisational understanding of customer needs and guiding service improvements.

04 March 2024

This article discusses the challenge of straightlining in market and social research surveys, where respondents consistently provide identical or nearly identical answers to multiple questions, potentially compromising data quality. It emphasises the importance of identifying and addressing straightlining issues through various strategies such as pilot testing, employing diverse question formats, setting clear instructions, and utilising advanced techniques like attention checks and adaptive questioning.

01 February 2024

In this article, Martin North and Con Menictas, explore the relevance of higher-level data over individual-level data, emphasising the importance of households as building blocks for social norms and cohesion.

05 December 2023

Question everything and develop your digging skills, says Bethan Blakeley.

29 September 2023

As market researchers, the most important part of our job is to provide research outputs that represent the way consumers interact with in products and services. We will demonstrate that we when faced with the financial and economic uncertainty, certain survey responses need to be adjusted so that drivers and NPS can be evaluated accurately.