Using AI tools in all stages of the qualitative research process.
$38 Member, $30.40 Corporate Partner, $75 Non Member
Discover how Katrina and her team have been researching and testing AI tools for all stages of the traditional qualitative research process. Katrina will share how her team developed a playbook to inspire others to do the same.
The session will equip attendees to pilot an AI Initiative within their own teams, one that focuses on documenting the impact of AI through key steps of the qualitative process. Attendees will leave with an 'AI Playbook' outlining best practices for evaluating and implementing AI to elevate qualitative research.
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Katrina Noelle has been at the helm of KNow Research, delivering fresh insights through custom research design since 2023. During that time, she has built a full-service qualitative consultancy specializing in creating client-customized design by combining methodologies from traditional in-person research with digital approaches. As a proficient user of hybrid methodologies, the KNow team combines methodologies and approaches from both the in-person and digital worlds to create custom research design for their clients, which include brands in the retail, financial services, media and higher education industries. She is proud to have made KNow Research a certified Women Owned Small Business and a California Certified Green Business and as well as being a champion of women in and out of the insights community. She is also Co-Founder of Scoot® Insights, which offers a trademarked decision-making methodology grounded in qualitative research.
