Aims and objectives

This hybrid programme of e-learning, practical pre-task and 2 x 2 hour Live virtual sessions will teach you the skills, mindset and ways of working required to shift from reporting the findings to offering joined up, contextualised stories that communicate the ‘so what?’ and ‘now what?’ to different audiences.

The key take-outs are:

• The fact that humans need more than numbers and logic to make decisions and take action
• The importance of knowing your story anchor and what this means for your message
• The value in having a storytelling framework to help select the right evidence to support the argument and avoid data overload
• The importance of a good title, hook and ending if we want to attract and maintain the audience's attention

Learning Goals

After attending these sessions, we expect attendees to be able to:

• Understand how storytelling differs from reporting and how to integrate story ways of working into project processes
• Discover how to uncover a clear, compelling and insightful narrative quickly and efficiently
• Apply the ‘story on a page’ framework to develop tangible examples of great insight stories
• Learn best practice techniques to build a connection with the audience, engage them with the message, and motivate them to act

Topics

Module 1 (11th September)

Module 2 (2nd October)

Course format: Blended learning approach

On-demand content

• Self assessment and reflection exercises
• 2 x 30 minute self-guided video tutorials focused on quick win actions
• Access to additional digital content for inspiration on best practice, case studies and hints & tips
• Pre task activities to complete before the Live sessions

Live sessions

• 2 x 2 hour group virtual coaching over Zoom focused on implementation of best practice
• Break out conversations on learnings, implications on ways of working and action planning
• Access to Live session notes